Product Designer and UX Strategist.

Based in Kitchener, Ontario.

I design and deliver digital products. By setting business and product goals, understanding user needs through user research and catalyze the information to validate hypothesis, iterate prototypes at all level of fidelity, and handoff the right documentation for developers.

Selected work

I’m passionate about create products that help real people, with real problems.
UX Strategy | Interaction Design

Template System for Mercado Shops builder.

Components and template system dynamic enough that allows sellers to design online shops away from Mercado Libre’s design system, and give their own e-commerce different brand visual personalities.

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UX Strategy | Interaction Design

E-commerce sitebuilder for Mercado Shops

Redesigning the experience for sellers to build their own online shops using Mercado Libre's ecosystem.

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UX Research | UX Strategy | Interaction Design

A/B testing for improving
e-commerce performance

E-commerce experiment design to understand customer behaviors and decision's triggers to increase convertion rate and engagement.

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UX Research | UX Strategy | Interaction Design

Embajadores: Employee Experience for AB-InBev

Connect the company with its employees in a meaningful experience, capturing data that allows for better engagement strategies, increasing the sense of belonging of employees.

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UX Research | UX Strategy | Interaction Design

Menú Digital: Conneting restaurants and clients in quarantine times.

Digital platform for shopping experience and interaction between AB-Inbev's customers and their consumers, capturing actionable consumer data for the company.

Case Study in progress

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